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Monster and New York Times Cut Deal

Monster job listingsThe New York Times Co. and Monster.com have cut a deal to co-brand Monster.com and the Times' newspaper websites.
The companies said 19 of the Times' newspaper sites -- which include the Boston Globe, the Worcester Telegram & Gazette and the Times itself -- will co-brand their online recruitment advertising Web sites with Monster, with the sites beginning to appear next month.
Ecommercetimes.com says there are benefits for both companies in the agreement.
For Monster, the deal offers a local reach that otherwise might not be possible, enabling companies and recruiters to drill down into local employment markets via the newspaper sites.

"The alliance significantly advances Monster's strategy Barracuda Spam Filter – Free Evaluation Unit to provide highly localized online recruitment and career services, allowing Monster to leverage its expertise and full range of solutions" with local news outlets, said Monster CEO William Pastore.

Getting local could help Monster attract a greater variety of job listings to its site, including positions that would, because of salary or other factors, only appeal to potential employees in specific locations.

Over the past year, Monster has actively signed deals with more than 60 daily newspapers.

On Wednesday, Monster and The New York Times Co. said the local job sites will feature geographically focused content from newspaper partners, as well as job-hunting advice from Monster.
The main benefit for both companies appears to be a cross-advertising deal the two companies will offer to recruiters. Monster.com recruiters will also be able to place listings in print newspapers. Editor and Publisher says, "Monster will introduce a new 'click-to-print' feature that will provide current online recruiting clients with a simple method to reverse-publish their job listings as print ads in Times Company newspapers."

Image: Monster

Posted on February 22, 2007



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