Unemployment Related Search Terms Spiked in December
The Wall Street Journalreports that searches using the word "unemployemnt" triped in December 2008 when compared to December 2007. Searches for "unemployment benefits" and "bankruptcy" also soared.
The market-research firm reports that December 2008 search-engine queries using the word "unemployment" tripled to 8.2 million from December 2007. “"Unemployment benefits" saw an even sharper spike - 748,000, up from 215,000 a year ago - while "bankruptcy" searches more than doubled to 2.6 million.
"Mortgage" and "foreclosure" queries grew 72% and 156%, respectively.
The research also found that search terms like "coupons" and "discounts" are on the rise. That's not a surprise since consumers are reportedly growing less self-onscious about using coupons. During a time period when people are worried about jobs or out-of-work trying to save money makes good sense.
The Wall Street Journal 
