The right answers could help get you a job at Google.

Google has always wanted to hire people with straight-A report cards and double 800s on their SATs. Now, like an Ivy League school, it is starting to look for more well-rounded candidates, like those who have published books or started their own clubs.

Desperate to hire more engineers and sales representatives to staff its rapidly growing search and advertising business, Google — in typical eccentric fashion — has created an automated way to search for talent among the more than 100,000 job applications it receives each month. It is starting to ask job applicants to fill out an elaborate online survey that explores their attitudes, behavior, personality and biographical details going back to high school.

The questions range from the age when applicants first got excited about computers to whether they have ever tutored or ever established a nonprofit organization.

In late 2004, Stephen Gillett was in the running for a choice job at Yahoo! - a senior management position in engineering. He was a strong contender. Gillett had been responsible for CNET's backend, and he had helped launch a number of successful startups. But he had an additional qualification his prospective employer wasn't aware of, one that gave him a decisive edge: He was one of the top guild masters in the online role-playing game World of Warcraft.

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In this way, the process of becoming an effective World of Warcraft guild master amounts to a total-immersion course in leadership. A guild is a collection of players who come together to share knowledge, resources, and manpower. To run a large one, a guild master must be adept at many skills: attracting, evaluating, and recruiting new members; creating apprenticeship programs; orchestrating group strategy; and adjudicating disputes. Guilds routinely splinter over petty squabbles and other basic failures of management; the master must resolve them without losing valuable members, who can easily quit and join a rival guild. Never mind the virtual surroundings; these conditions provide real-world training a manager can apply directly in the workplace.

And that's exactly what Gillett is doing. He accepted Yahoo!'s offer and now works there as senior director of engineering operations. "I used to worry about not having what I needed to get a job done," he says. "Now I think of it like a quest; by being willing to improvise, I can usually find the people and resources I need to accomplish the task." His story - translating experience in the virtual world into success in the real one - is bound to become more common as the gaming audience explodes and gameplay becomes more sophisticated. The day may not be far off when companies receive resumes that include a line reading "level 60 tauren shaman in World of Warcraft."

Nearing a diploma, most college students cannot handle many complex but common tasks, from understanding credit card offers to comparing the cost per ounce of food.

Those are the sobering findings of a study of literacy on college campuses, the first to target the skills of students as they approach the start of their careers.

More than 50 percent of students at four-year schools and more than 75 percent at two-year colleges lacked the skills to perform complex literacy tasks.

That means they could not interpret a table about exercise and blood pressure, understand the arguments of newspaper editorials, compare credit card offers with different interest rates and annual fees or summarize results of a survey about parental involvement in school.

There's continued demand for people with information security skills, say Symons and others. And even though long-term demand is expected to remain strong, the growing ranks of people who have obtained IT security certifications has had a short-term dampening effect on compensation.

David Foote, principal and chief research officer at Foote Partners LLC in New Canaan, Conn., says there has been strong demand for people with Cisco security skills as well as those with IT auditing certifications. Still, he says, compensation for security skills has tapered off in recent months as many unemployed and underemployed IT workers have obtained security skills to become more marketable. The resulting increase in security specialists has helped to deflate wages, at least in the short term, says Foote.

Dice's Melland says he's starting to see skills shortages in different geographies, including a need for network security experience and government security clearances. To meet its own changing business requirements, NStar is adjusting its skill mix of full-time IT workers and contractors through attrition, new hires and retraining, says Zimon. High on its list are security analysts because NStar is in the final throes of a four-year effort to create a team of security and risk management specialists.

There's a lot of talk about developer jobs being sent overseas, but "most of the stuff that's going offshore is low-level coding jobs," says Craig Symons, an analyst at Forrester Research Inc. in Cambridge, Mass.

The number of jobs advertised these days demanding the knowledge of a second language is also a good indication of just how pervasive the need for language education has become. Companies with global aspirations are beginning to realize the significance of having employees who are multilingual and able to communicate with international clients. Simply put, while multilingualism may not yet be considered an essential job skill, in the business community, it is fast becoming an additional skill employers are seeking for. "If you're in competition with somebody else for a job, and you have only the essential skills, the person who has capability and experience in another language gets the edge," claims Zekulin.